Luka Lajic is a fashion photographer and blogger based in Zagreb, Croatia. His career in fashion firstly started with the blog Expensive Reality which he was writing since 2014. As time went on, he started doing more and more editorials and fashion shoots fully produced by himself. From styling to postproduction- he managed to do everything on his own. Today, few years after, his passion for fashion is even bigger and the enthusiasm is not wavering at any time soon. Currently, he’s studying Public relations at University of Applied Sciences VERN, while working as a freelancer.

Idea of photography for me is to portrait every single individual in their true light. Without trying to make them look like someone else or be someone who they’re not- simply embracing their uniqueness in the most fabulous way possible.